Abstract Full Text:PDF Recommended articles Mail to Author How to Cite

¹ Istanbul University, Veterinary Faculty, Department of Animal Breeding and Husbandry, 34320, Istanbul, Turkey
² Istanbul Metropolitan Municipality (IMM) Department of Fisheries Wholesale Market Kennedy Street. No:11 Kumkapı/Fatih, 34130, İstanbul, Turkey DOI : 10.4194/1303-2712-v18_6_06 Viewed : 3813 - Downloaded : 5003 The aim of this study was to determine the distribution of the mediator margins and marketing costs throughout the fishermen, brokers and retailers per one kilogram of commercially most preferred species in the sample of Istanbul province, Turkey. The primary data was collected with questionnaires conducted on brokers and the intense interviews with retailers. The most common commerce channel as fishermen-broker-retailer-consumer was examined. Marketing margins of fishermen and retailers active in fish marketing channels were calculated by examining the difference between monthly sales price and monthly purchase price at every stage in the study. The percentages of fishermen`s income, brokers` income, marketing costs, retailers` costs and retailers` income within one kilogram of fish were varied between, 32.78%and%54.84; 4.46% and 7.40%;2.56% and 4.42%;26.66%and48.02%,6.67% and 12.04% respectively. The fact that; fishermen must sell their products through the cooperative to prevent low price formation during the auction and to reduce marketing expenditures was achieved. In order to increase producer income, it is very important to increase the amount of fishery products marketed through cooperatives by changing the brokerage system where fishermen market their products by borrowing. Keywords : Fish, marketing channel, marketing margin, marketing cost